Nothing is going to change, unless you do.

Annoying, I know

But mate – it’s fucking time. 

Going through the motions,


You’re better than that, 

even if you don’t see it yet.

I do and I will continue to hold that for you, until you believe it too.

Your dreams won’t bring themselves to life.

It’s up to you to do that

It’ll involve fucking off the idea that everything keeps happening to you and instead, putting on your big girl pants and making everything happen FOR you. 

Because if you don’t,

noone else is going to do it for you.


So, ask yourself…

Will you keep doing what you’re doing? Living how you’re currently living? Or, are you sick of your own shit and ready to, you know, just casually, TRANSFORM YOUR FUCKING LIFE

and if it’s the latter then mate, you’re exactly where you need to be!


You’re here to make living your dream fucking life a goddamn reality. And you’re ready to take your business by the balls and make it happen right fucking now.

And THAT. 

That looks a hell of a lot like:

🔥 Having a business that supports YOUR lifestyle, fuck living to work, you’re working to LIVE, and that work – it’s F U N.

🔥 Feeling lit up, inspired and confident AF in your business, armed with all the tech and tools set up so you can focus on the what you’re actually passionate about doing. 

🔥 Feeling free, truly free to run the business of your dreams. You’re attracting your dream clients and your business continues to THRIVE, with ease. Showing up is fun and more importantly than that, so does switching the fuck off. Hello alignment. You feel goooooooooooooood.

🔥 Being crystal clear on your boundaries with your clients, your business and mate, yourself. You know what you want and how to have it, boundaries stop it from becoming an afterthought.

🔥 Becoming one of those annoying fucking people who loves the fuck out of yourself and the life you get to live. Pinching yourself, because you can NOT believe this is your reality. Every. Single. Day


Click on the image to hear their experience and results...




Yeah mate, A LIFE, not a business. 

The business part supports the life part. 

It enhances it, 

adds to it. 


We’ve been doing it wrong, this whole time.
Awkward. I know.

Getting clear on what exactly that looks like for you and creating it based on where you’re at with what’ve got right fucking now

It’s how you get to make decisions with ease and a fuckload of clarity. 

How else will you ensure YOU get to wake up every day feeling content, fulfilled and happy?

You know I’m all about building a business and having big ass biz goals but if we’re being honest, it’s the LIFE stuff that’s the real MVP here. 


On your deathbed, you’re not going to look back and be the happiest about 

how hard you worked 


those deadlines you never missed 


how goddamn on point your spelling and grammar always was. 



If you get really honest with yourself what REALLY matters are the people you love, 

the moments filled with laughter and joy, 

the memories of doing ballsy things, 

the people you got to spend time with to create those memories and just living hard out, as you. 

Unapologetically your fucking self. 

Don’t wait until your final moments to look back and reflect on the what-ifs or could have-beens. 

Live them now


And when your time is up, know that you’re going out having really, truly lived.

Not just worked, really fucking hard. 

And wanna know the kicker?

Once you get clear on what this looks like and start to make it your reality, your business will catch up too, and work can start to look a lot like this:


🙌 Having ‘less’ work to do but making more money

🙌 Launching a podcast, an online program, a training school or writing a book. You know, that thing that you've always wanted to do deep down but decided you couldn't. Yeah that!

🙌 Quitting your fucking job and working your own hours in your biz, comfortably.

🙌 Alter your relationship with money so it feels fun and you know damn well that you deserve to make a fuckload of it, so you do and you’re ok with that

🙌 Finding and owning your voice. Speaking your mother fucking truth. Taking up space that’s rightfully yours and refusing to accept anything less than you damn well know you’re worth

🙌 Setting up a business that is you, fuck the boring shit off, flip your industry on it’s head by showing up as you are in all your fucking glory

🙌 Taking radical responsibility for ALL that you are, what you do, the impact you have with zero apologies required (sorry will be completely eradicated from your life not joking), no time for excuses you’ll be too busy living your fuck yes life to worry about pleasing other people.

🙌 Fall madly in love with your life, the one YOU get to wake up and live every single day

🙌 Having time out with your kids, friends, family and being fully fucking present without your never ending to-do list judgmentally looming over you. Because when you ARE working you’re so fucking productive and intentional that your spare time? Well, that shit is in abundance.

Wanna know what it takes to get YOU and your business to HERE?


Here’s what…


During these 90 days, we’re going to redefine business as you know it.

I’m talking about the kind of business where 


I’m 100% here for YOU having all of the above. And I’m definitely here for it involving sunset beers. 



I don’t have time for that and YOU sure as fuck don’t have time for that. I’m here to get YOU to have a life that you get to say FUCK YES to, on the reg.

That’s why this program has been designed and created to get YOU out of your own fucking way so you can…

Get lit the fuck up by yourself (and your business) and FINALLY radiate confidence, self-belief and fuckloads of TRUST in yourself and what you’re up to.

And frankly, the real reason you’re here and what I’m so fucking here for, is this:

You’ll learn – like REALLY fucking learn






(valid until July 30)


Here's what you get

Weekly 1:1 checkins every Monday from 930am AWST you + me live on zoom setting you up for the week. Discussing what you’re going to do and how you’re going to do it.

Monthly group coaching calls  We’ll celebrate our wins for the month, big and small, troubleshoot any issues and work through any mindset challenges that have arisen.

Copy review whatever you need, whenever you need it. Not only will I review your copy I will rewrite it, then provide feedback on what I did and why teaching YOU how to write the kind of copy people actually want to read and get excited about actioning. Towards the end this will look like me simply providing feedback so you armed with the tools of writing great fucking copy, yourself. 

Live Workshops there will be 8 live workshops covering EVERYTHING you need for your business to run in a supportive way that feels fun and has you show up in it confidently. These include 

GOAL SETTING SESH: Setting a BIG goal and breaking it down into smaller ones so you’re clear AF on what your next 3 months looks like.

Plus an action plan to execute

PLANNING SESSION: This is where we take your goal, your action steps, the shit that brings you joy and ways to make your life easier and piece them all together in a way that has you set up to fucking WIN and free up valuable brain space because it’s scheduled the fuck in.

BUSINESS MODELS – WHAT WILL YOURS LOOKS LIKE: We take a look at what is important to you.

How much time you actually have to spend working and checking in to see if your current biz model and pricing structure supports this.

From there we create a new way of doing things for you, your life and your biz. 

BUSINESS ENERGETICS: Look I don’t like to play favourites BUT THIS IS MY FAVOURITE. We’re going to create a business plan of your own that connects you to why you what you do and gets you SO lit up and inspired by your damn self and your biz


CUSTOMER EXPERIENCE JOURNEY: With some fun AF exercises to get you thinking of cool shit that’s unique AF to you and your biz, together we create an entire experience and map out a journey that is going to take your satisfied customers and turn them into RAVING FUCKING FANS. 

The kind who do your marketing for you.

Word of mouth style. 

The G.O.A.T marketing tool. 

Ask anyone

REWRITING YOUR MONEY STORY: Let’s face it, we all have one. 

Chances are it’s not fucking helpful. 

I have som powerful exercises I will run you through that you can use and apply however often you need and they will completely change the way spend, charge and think about money. 

WRITING EMAIL SEQUENCES: You know you need one, but knowing and doing are 2 different things. 

We’ll write them together in this workshop. 

I’ll cover what needs to be included and then we’ll write yours up, with my help together. 

And leave, with them DONE

WHAT EVERY GREAT WEBSITE NEEDS: I’m bringing in the big guns for this one, in there form of SEO queen, website designer AND copywriter Beck from That’s a great website. 

Beck will take you through what a great website needs and what order it needs it in so you can go ahead and save yourself thousands of dollars and hours. 

The CEO ACCELERATOR kicks off March 13, 2023. 

with 3 tiers available there’s one available for every budget.

Monthly and fortnightly payment options are available


"Umm... I mean, who goes into any program and walks out as a politician. Haha! For someone playing small to go fuck it, I'm standing in front of my district and preachin' truth...

I always walked through my day feeling like something was missing. Like my direction was way off. NOW I walk through my days ON purpose, WITH purpose and FOR a purpose. I am so much clearer and focused than I’ve ever been.

Now I have the freedom to stand up and be the person I was born to be. EVEN though it’s extremely uncomfortable… it’s bloody exhilarating.

Amee literally changed everything for me.

How I saw myself, how I saw my life, how I saw parenting, how I saw living. I wasn’t clear on my direction, something huge was missing.

She got me out of my own way so I could see everything so much clearer and uncovered the courage that I already had, she just lit it up!

And there was no beating around the bush, no long rabbles. It was a straight to the point, hardcore, move your arse kind of course. 20 out of 10 would recommend.”


PS you can watch her LIVE chat with me on instagram about her experience here



Spend SIX months with me and I’ll show you EXACTLY HOW to live out your dreams, whether you’ve got them neatly pinned to your vision board or don’t even know what the fuck they are, you just know it’s not “this”.

 If you’re stuck in the how shit ‘should’ go so much you’re just not making it happen, we’ll fix that too.

And if you thought you had it all worked out, but somehow lost it and can’t recapture it, mate, I’ve got you covered.


6 MONTHS of YOU making sure you live YOUR FUCK YES LIFE.

It’s your ONLY life, so best we create it with YOU in mind.


We’ll work together one on one to bring YOU to life, destroy the shoulds and musts, and start again on your terms, doing shit that makes YOU happy (and money).

Big call? Maybe. But it’s kind of my super power.


Not all heroes wear capes.

My super power is uncovering what it is that lights your soul on fire and turning it into something you get paid for. Getting you out of your own way so that you can get busy living YOUR FUCK YES life.


A complete fucking transformation. Together we will completely fucking blow up how you look at the world, your life and business. Don’t worry, it wasn’t fucking real anyway. Then once you’ve finished questioning life as you know it we will rebuild it. It’ll be unrecognisable in the sense of anything and everything will now be possible for you. But more than that, you’ll know how to make shit happen- how you want it to. In every single area of your life. The kind of results money really can’t buy, thats all. 


4-5 hours a week for calls, trainings and time to execute the damn thing

I don’t think I’m ready right now. I’ll just wait till the next one and spend the next few months ‘getting ready’.

Ok mate, let’s get real for a second. What do you want your life to look like this time next year.  Like go nuts – if you could have anything or be anywhere, where would you be, what would you be doing, and what would your LIFE look like?

Together, that could be a reality by (probs well before) the end of the 3 months, so JULY 2023.


you can spend that time getting ready and be pretty much where you are right now. That’s up to you


You know what mate, you deserve to have a life you can’t wait to wake up every fucking day to live.

You deserve an abundance of ALL THE THINGS. Of time, money, energy, customers and a mother-fucking abundance of self fucking worth! You know how I know? Because you’re here, reading this right now which tells me you know that you’re destined for something more than how you’re feeling right now.

If you show up prepared to do the work I fucking KNOW that together we’ll make that happen, in fact by the end of the program you’ll be wondering why the fuck it was so cheap!


You’ll get out of this what you put in. I will give you everything you need but YOU have to become the type of person who follows through, who shows the fuck up for themselves and by doing this you become the person who people in the street throw their wallets at because they can NOT wait to get a bit of you and what YOU do, regardless of whatever the fuck that is. I’ve designed EVERYTHING in this program to help you BE this person, but I can’t do it for you.


If you’re looking for someone to tell you you’re doing a good job and politely make suggestions, then you should abort fucking mission immediately.

I mean it! Close this page down and walk the fuck away because I am NOT for you. I am blunt. I have no filter and zero desire to sugar coat any-fucking-thing. Ever.

I am direct and I WILL motivate you to get shit fucking done in a way that makes you feel fucking invincible.

You’ll probs hate me a little bit, ok a fucking lot, but just know I’ve got your fucking back through this no matter what and I am going to show up for you knowing that you’re capable of amazing shit, even if you don’t see that… yet.


"I actually found my voice..."

What I actually got out of 3 months with Amee was so much more valuable than just content. I actually found my voice.

(one moment please,  Amee here, know what else she got? LESS clients but same money, more sleep and more fam time, I’ll let you do the math there ok back to Michelle!)

What I got from 3 months on purpose was learning to trust in myself, my knowledge, my biz. Amee gave me little exercises to help focus on what it was I had to do and to also make myself a priority. She also helped me cut a lot of the noise, got me to move out of my way and got me to face some pretty big fears that I’d been burying for some time. I’m still on some of that journey, but I’m so much better for it now, the self-doubt is still there, but I seem to move through it quicker, and most importantly…

I have one non-negotiable that when all hell breaks loose, it brings me back to centre and I start again. Minus the BS.

So a massive thank you Amee, it wasn’t the content I was expecting to write, but it’s so much better. I’ve come out of my little shell and you’ve definitely helped me turn my biz life around, especially as a Mum in biz. I know it was all sort of there to begin with, but you were that little beacon of clarity and purpose in amongst that noisy fog.

PS You can watch Michelle’s live chat with me about her 3 month experience here


Good lord, why are you still here reading?

You saw those big white or purple buttons to book one of the 10 spots, right?

YET, you’re still here.

This tells me… one of these two things is probably hitting home right now:

  1. You’re no spring chicken to the ‘self-development’ world but you’re hesitant to commit to this in case it’s not the ‘right’ thing.
  2. Or maybe you know shit needs to change, but you’re not sure if you wanna go all in yet…
If either of these is ringing true, you’ *might* also identify as someone who struggles to make a decision powerfully.
So… How would you like to fucking become one?
Let’s get you off that fence and into a fuck yes or a hell no!


From being the most 




version of you.

One that you can tap into at any given moment.

What the fuck are you waiting for?

Chuck in your deets below for immediate access 👇👇👇👇👇